- Lumen Technologies reduces B2B marketing campaign launch time from 25 days to 9 days using Adobe (ADBE, Financial) GenStudio.
- Generative AI-powered Adobe solutions scale personalized content production, boosting engagement with B2B decision makers.
- Adobe GenStudio enhances Lumen's content supply chain, facilitating real-time collaboration and campaign optimization.
Lumen Technologies, a leading enterprise digital networking company, has significantly improved its B2B marketing efforts by leveraging Adobe GenStudio's generative AI capabilities. Integrating Adobe's solutions has allowed Lumen to reduce the time required to launch personalized B2B marketing campaigns from 25 days to just 9 days.
Through the use of Adobe Firefly and Custom Models, Lumen's teams can efficiently produce tailored campaign imagery that adheres to brand guidelines, engaging diverse audiences effectively. The adoption of GenStudio for Performance Marketing has enabled Lumen to create on-brand content variations for various digital channels, including LinkedIn and Meta platforms, thereby enhancing interaction with B2B decision makers.
Adobe's solutions have also optimized Lumen's content supply chain by providing a collaborative platform for creating, testing, and adapting campaign assets. This streamlined approach not only accelerates the process but also ensures consistency and adherence to brand standards across Lumen's marketing endeavors.
By automating workflows and providing real-time performance insights, Lumen can make informed adjustments to campaigns, tailoring content to specific audience personas. This strategic implementation of Adobe's technologies underscores Lumen's commitment to advancing B2B marketing through innovative, AI-driven solutions.
