- Adobe introduces LLM Optimizer to enhance brand visibility and customer engagement in the AI era.
- Adobe Analytics reveals a 3,500% increase in AI-driven traffic to U.S. retail sites.
- LLM Optimizer offers actionable insights to improve discoverability and conversion.
Today at Cannes Lions, Adobe (ADBE, Financial) announced the launch of Adobe LLM Optimizer, a cutting-edge application designed to amplify brand visibility and foster deeper customer engagement amid the rise of generative AI-powered browsers and chat services. As consumers increasingly use AI to interact with their favorite brands, this tool offers a strategic advantage for businesses aiming to remain prominent in the digital landscape.
The LLM Optimizer allows companies to monitor AI-driven traffic, providing real-time insights into brand performance across various digital platforms. It benchmarks brand visibility, offering recommendations that can be swiftly implemented to enhance discoverability, engagement, and conversion rates.
Insights from Adobe Analytics have highlighted a staggering 3,500% increase in traffic to U.S. retail sites from generative AI sources in May 2025 compared to July 2024. This surge underscores the growing consumer preference for AI-mediated interactions during their purchasing journeys.
The new application serves as a comprehensive solution for SEO leads, content strategists, digital marketers, and web publishers. It integrates seamlessly with Adobe Experience Manager Sites, facilitating workflow support and enabling teams to immediately act on data-driven content strategies. By connecting AI visibility with user behavior and business performance, LLM Optimizer aids businesses in quantifying and communicating the impact of their digital strategies.
This announcement was part of Adobe's presence at Cannes Lions 2025, where the company is showcasing the future of personalized customer experiences through innovative technology and AI-driven creativity.
