Investment firm Evercore ISI has initiated coverage on MNTN, assigning the stock an Outperform rating with a target price of $27. MNTN aims to revolutionize connected TV by evolving it into a high-performance marketing avenue. According to Evercore, the company's platform offers an opportunity for advertisers to merge the influential reach of connected TV with non-skippable video advertisements. These ads appear on the largest screens in households, often alongside premium and brand-safe content.
Evercore's positive stance on MNTN stems from the belief that the company has successfully positioned itself as a leader in the emerging programmatic TV sector. This strategic advantage could drive growth and success in this expanding market segment.
