Lifeist Wellness, trading as LFSWF, has introduced the Mind-First Movement under its Mikra brand, spotlighting the critical role of mental performance in achieving peak outcomes in both sports and daily life. This initiative highlights a shift in understanding, emphasizing the mind's influence over training, performance, and recovery.
The initiative aims to address often-overlooked mental aspects through precision-formulated supplements and a comprehensive strategy that includes educational and practical approaches. Mikra's recent product launches include supplements that align with its Prepare-Perform-Recover strategy. The CLARITY supplement supports mental acuity, memory, and brain health, while HYDRATE is designed to maintain cognitive and physical endurance under stress. Additionally, CALM incorporates ingredients like GABA, L-Theanine, and saffron to aid stress management and enhance recovery through improved sleep.
