- Wix (WIX, Financial) acquires Base44 for $80 million to boost its AI capabilities in the no-code software development market.
- Base44 to remain a separate entity while leveraging Wix's resources and market reach.
- Minimal impact anticipated on Wix's 2025 bookings and revenue, with $25 million set aside for employee retention bonuses.
Wix (WIX) has announced its acquisition of Base44, an AI-driven platform facilitating code-free software development, for approximately $80 million. The deal also includes performance-based earn-out payments extending through 2029. Base44's advanced technology empowers users to build custom software solutions and applications using natural language interfaces, effectively automating the technical tasks such as database management and deployment.
With this strategic acquisition, Wix strengthens its capabilities in the emerging 'vibe coding' sector, where users articulate their goals, and artificial intelligence manages the intricate technical execution. Base44, which maintains established partnerships with notable firms like eToro and SimilarWeb, will continue to operate independently, benefiting from Wix's expansive scale.
Wix foresees minimal impact on its 2025 bookings and revenue from this transaction. It plans to allocate approximately $25 million for employee retention bonuses payable in 2025. This acquisition forms part of Wix's strategy to expand its platform capabilities beyond traditional website creation, tapping into the broader digital creation market.
