- Truly Hard Seltzer, a brand under Boston Beer Company (SAM, Financial), introduces the 'Truly Rain Check' program for July 4th, 2025, offering $20 Venmo payments to 1,000 eligible participants impacted by rain.
- The promotion coincides with the release of the limited-edition Truly Pool Party Variety Pack, featuring summer flavors like Red, White, & TRU and Blood Orange Bliss.
- Available to U.S. residents aged 21+, the offer runs from July 4-6, 2025, aiming to boost summer sales and brand engagement.
Truly Hard Seltzer, owned by Boston Beer Company (SAM), has announced an exciting promotion for the Fourth of July 2025. The new 'Truly Rain Check' program promises to compensate the first 1,000 eligible U.S. residents aged 21 or older with a $20 Venmo payment if rain disrupts their holiday plans. This initiative allows fans to purchase a Truly Pool Party Variety Pack, keeping the summer festivities alive despite any inclement weather.
The promotion is tied to the launch of the Truly Pool Party Variety Pack, which includes four refreshing summer flavors: Red, White, & TRU, Strawberry Kiwi Splash, Blood Orange Bliss, and Peach Plunge. Each 12 oz serving contains 100 calories, 1g of sugar, and 5% ABV, making it an ideal choice for poolside relaxation.
Participants can visit TrulyRainCheck.com from July 4th to July 6th to claim their spot in this limited-time offer. By aligning the promotion with the July 4th weekend, Truly aims to maximize the reach and impact of this marketing strategy during a peak consumption period.
Matt Withington, the senior director of marketing at Truly Hard Seltzer, emphasized the company's commitment to ensuring a good time, rain or shine, by encouraging fans to enjoy Truly's refreshing offerings throughout the summer season.
