Alphabet's (GOOG, Financial) YouTube platform is enhancing user interaction by upgrading the Shopping button on YouTube Shorts. This new feature will see the introduction of a Shopping product sticker that viewers will encounter while watching Shorts. This sticker is designed to simplify the shopping experience, as it indicates which products are available for purchase within the Short, thereby potentially boosting creators' earnings.
During a trial conducted in the U.S. in May 2025, Shorts equipped with these Shopping product stickers achieved over a 40% increase in product clicks compared to those with just the Shopping button. Creators can easily tag products in their Shorts, and YouTube will automatically generate a sticker for the first tagged product. Users can rearrange tagged products if they wish to highlight different items. When more than one product is tagged, viewers can explore the full list by tapping the arrow on the sticker and will be redirected to the retailer's site upon selecting a product.
Currently, these Shopping product stickers are accessible globally, except in South Korea, though YouTube intends to extend this feature there soon.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 18 analysts, the average target price for Alphabet Inc (GOOG, Financial) is $201.56 with a high estimate of $225.00 and a low estimate of $185.00. The average target implies an upside of 14.18% from the current price of $176.53. More detailed estimate data can be found on the Alphabet Inc (GOOG) Forecast page.
Based on the consensus recommendation from 22 brokerage firms, Alphabet Inc's (GOOG, Financial) average brokerage recommendation is currently 1.6, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Alphabet Inc (GOOG, Financial) in one year is $199.83, suggesting a upside of 13.2% from the current price of $176.53. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Alphabet Inc (GOOG) Summary page.
