Apple (AAPL) Explores AI Expansion with Potential Perplexity AI Acquisition

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Jun 20, 2025
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Key Takeaways:

  • Apple is considering acquiring Perplexity AI to bolster its AI capabilities.
  • Analysts give Apple a potential upside of nearly 15% from its current stock price.
  • Apple maintains an "Outperform" consensus rating from 50 brokerage firms.

Apple Inc. (AAPL, Financial) has entered preliminary discussions to potentially acquire Perplexity AI. This strategic move comes as Apple's collaboration with Google for default search services faces increased antitrust scrutiny. If successful, the acquisition could significantly enhance Apple's AI search engine capabilities.

Wall Street Analysts' Forecast

According to the insights from 41 analysts, Apple Inc. (AAPL, Financial) has a one-year average target price of $231.02. Their projections range from a high of $300.00 to a low of $141.00. This average target suggests a potential upside of 14.93% from the current price of $201.00. For those seeking deeper insights, further information is available on the Apple Inc (AAPL) Forecast page.

Apple Inc.'s (AAPL, Financial) average brokerage recommendation, based on input from 50 firms, stands at 2.2. This marks an "Outperform" status on a scale where 1 symbolizes a Strong Buy and 5 indicates a Sell.

GuruFocus Valuation Perspective

GuruFocus projects a GF Value for Apple Inc. (AAPL, Financial) of $209.73 for the upcoming year. This reflects a 4.34% potential upside from the current price of $201. The GF Value provides a calculated fair trading value for the stock, considering historical trading multiples, past growth, and projected business performance. For comprehensive analysis, visit the Apple Inc (AAPL) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.