Alibaba Group (BABA, Financial) CEO Wu Yongming announced the merger of Ele.me and Fliggy into the Alibaba China Commerce Group, marking a strategic shift from an e-commerce platform to a broader consumer platform. Ele.me and Fliggy will maintain their company management structure but align their business strategies with Alibaba's goals.
This move is part of Alibaba's strategy to leverage the accumulated capabilities and resources of Ele.me, Fliggy, and Taotian in their respective sectors. By integrating these entities, Alibaba aims to strengthen its comprehensive consumer services system, enhancing its market position.
Industry experts attribute this decision to the promising business potential demonstrated by Taobao's recent activities, which have reinforced Alibaba's commitment to intensifying investments and resource consolidation. This restructuring is designed to offer consumers more benefits and convenience while providing brands and merchants with greater opportunities to explore new business models and growth avenues.
