- Amaze Holdings (AMZE, Financial) launches Express Checkout and expanded payment options for U.S. customers.
- New features include Apple Pay, Google Pay, Link, Affirm, Afterpay, Cash App Pay, Klarna, and instant bank payments.
- Enhancements aim to reduce checkout friction and increase sales conversion rates on Amaze digital storefronts.
Amaze Holdings Inc. (AMZE), a leading name in creator-powered commerce, has announced the introduction of Express Checkout and a range of expanded payment options across its U.S. digital storefronts. This move aims to streamline the online purchasing experience, making it more convenient and flexible for consumers.
The newly launched Express Checkout feature allows customers to swiftly complete transactions using stored payment and shipping information from digital wallets. This feature is complemented by wallet payment options like Apple Pay, Google Pay, and Link, which provide enhanced security through advanced encryption.
In addition to Express Checkout, Amaze (AMZE, Financial) has expanded its payment methods to include buy-now-pay-later services such as Affirm, Afterpay, and Klarna. These options enable customers to split their purchases into manageable installments, catering to the modern consumer's need for financial flexibility. Other payment options include Cash App Pay and instant bank payments, providing further versatility for users.
Amaze's CEO, Aaron Day, stated that the goal of these updates is to make the buying process as seamless, safe, and flexible as possible. By integrating payment methods that consumers are already familiar with and trust, the company aims to assist creators in converting more traffic into sales, thereby growing their digital storefronts.
These updates are part of Amaze's broader strategy to enhance the end-to-end shopping journey, from product discovery to purchase completion. The new payment enhancements are now live across all Amaze digital storefronts in the U.S., signaling a company-wide commitment to optimizing the customer experience in e-commerce.
