Apple (AAPL) Eyeing Perplexity AI Acquisition Could Boost AI Presence

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Jun 24, 2025
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Key Highlights:

  • Apple (AAPL, Financial) explores acquisition or partnership with Perplexity AI to bolster its AI capabilities.
  • Wall Street's average target price for Apple suggests a potential upside of 14.65%.
  • GuruFocus' GF Value estimates indicate a 4.08% potential upside for Apple in the next year.

Apple's Strategic AI Ambitions

Apple Inc. (AAPL) is reportedly evaluating a strategic acquisition or partnership with Perplexity AI. This move aims to enhance Apple's artificial intelligence capabilities, potentially offering a viable alternative to the current dominance of Google's search technologies. With Bank of America weighing in, it is anticipated that such a deal might lead to significant improvements in Siri and broaden Apple's access to cutting-edge AI talent. However, it is crucial to acknowledge potential integration and regulatory challenges that could accompany this move.

Wall Street Analysts' Projections

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Price Targets and Market Performance

The latest insights from 41 financial analysts project an average one-year target price of $231.02 for Apple Inc. (AAPL, Financial), with forecasts ranging from a high of $300.00 to a low of $141.00. This average target reflects a potential upside of 14.65% from the current trading price of $201.50. Investors interested in a deeper dive into these estimates can explore the Apple Inc (AAPL) Forecast page.

Brokerage Recommendations

Apple Inc.'s (AAPL, Financial) consensus rating from 50 brokerage firms stands at 2.2, categorizing the stock as "Outperform." The brokerage rating scale ranges from 1 (Strong Buy) to 5 (Sell), with Apple's current rating signaling positive market sentiment.

GuruFocus Valuation Metrics

According to GuruFocus, the estimated GF Value for Apple Inc. (AAPL, Financial) is projected at $209.73 for the upcoming year. This indicates a potential upside of 4.08% from its current price of $201.50. The GF Value represents GuruFocus' assessment of Apple's fair market value, derived from historical trading multiples, past business growth, and future performance estimates. Investors seeking additional insights can visit the Apple Inc (AAPL) Summary page.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.