Salesforce (CRM, Financial) quietly supercharged its AI game with the release of Agentforce just hit version 3. Since the o
riginal launch in October 2024, usage has more than tripled—233% growth in six months—and roughly 8,000 companies have already signed up.
What's new this time around? Think of a “Command Center” dashboard that lets you peer under the hood of every AI agent in real time, plus a plug-and-play “Model Context Protocol” layer that snaps agents onto data feeds from Amazon (AMZN, Financial) Bedrock Data Automation and Nova Canvas or into Google (GOOG, Financial) Cloud services without wrangling a ton of custom code.
Even better, you can now link your bots straight into Box, PayPal (PYPL, Financial), Stripe and WRITER for everything from document workflows to payment ops.
Starting next month, Agentforce 3 will open the door to more LLMs—Anthropic's Claude models are first in line, with Google's Gemini coming later in 2025—so you're not stuck on a single provider.
Salesforce's AI chief Adam Evans says these upgrades aren't just bells and whistles; they're all about giving businesses the controls and flexibility they need to trust, manage and optimize AI agents at scale across Sales Cloud, Service Cloud and beyond.
With enterprises clamoring for more transparency and less hand-coding, this could be the feature set that tips the balance in Salesforce's favor—especially against rivals like HubSpot (HUBS, Financial) and Microsoft. Keep an eye on the next few earnings calls for clues on how much of a lift Agentforce 3 really delivers in the wild.
