A Few Reasons Why This Tech Stock Is a Long-Term Buy

Google (GOOG, Financial) (GOOGL, Financial) has always been impressive with its results and has done well on the stock market. The company has shown consistent improvements on a year over year basis. It recently released its results for the third quarter and posted an impressive financial performance. On a year over year basis, Google’s quarterly revenue rose by an impressive 20% to $16.5 billion, which is 4% better than what it posted in the last quarter. Looking forward, Google is well-positioned to deliver more improvements.

A closer look

If we look closely, Google is performing very well with 19% total consolidated revenue growth. The smartphone revolution and people transitioning to budget smartphones has also helped Google in an impressive way. With growth in the mobile segment, Google saw a good 4% increase in quarter over quarter revenue, which was majorly driven by mobile searches.

Moving on to its network business, the business is doing well, which is evident from a 9% year over year growth to $3.4 billion. This growth was mainly driven by the robust growth in the AdMob and Ad Exchange business. However, the main contribution to the growth of the company came through the popularity of the Play Store on the Android platform, which resulted in 50% growth in Google’s other revenue on a year over year basis. Google is also filling its pockets with pay per clicks. This is evident by an impressive 17% growth in its global aggregate paid clicks, which included 24% of Google site paid clicks.

Moreover Google has also broken its revenue down according to regions in which it operates to clearly reveal the impact of foreign exchange and benefits of its hedging program. As a result, in these divisions, Google has performed well in the U.K. with 17% year over year growth in revenue, which is followed by 15% growth in the U.S. However, its non-U.S revenue, excluding the U.K., also rose by 26% on a year over year basis, including a $10 million benefit from its hedging program.

Google is also pleased with the momentum that it is seeing with Motorola. The company is positive about its efforts and with this it is focusing on getting in business touch with the Lenovo team as well. Further, Google is expecting better performance by Moto X, Moto 360 and Moto Hint in the coming days.

Conclusion

So, Google is focusing on a number of products to improve long-term performance. This makes the company a smart investment that investors should consider for the long run.