On June 25, 2025, DA Davidson analyst Gil Luria initiated coverage on ServiceNow (NOW, Financial), expressing optimism with a "Buy" rating. The analyst set a price target of $1,150.00 USD for the company, reflecting positive expectations for the stock's future performance.
ServiceNow (NOW, Financial), a leader in digital workflow solutions, has attracted attention from DA Davidson, which is a notable event as the firm has not previously covered the stock. The initiation of coverage with a buy rating signifies a confident outlook on ServiceNow's potential growth and market position.
Investors may find the new price target of $1,150.00 USD an encouraging sign, suggesting potential upside from current levels. This new target is expected to attract interest from shareholders and market watchers who follow ServiceNow (NOW, Financial).
The stock's performance in the coming periods will be closely watched to see how it aligns with DA Davidson's positive forecast.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 41 analysts, the average target price for ServiceNow Inc (NOW, Financial) is $1,087.48 with a high estimate of $1,300.00 and a low estimate of $724.00. The average target implies an upside of 9.15% from the current price of $996.32. More detailed estimate data can be found on the ServiceNow Inc (NOW) Forecast page.
Based on the consensus recommendation from 47 brokerage firms, ServiceNow Inc's (NOW, Financial) average brokerage recommendation is currently 1.8, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for ServiceNow Inc (NOW, Financial) in one year is $1071.23, suggesting a upside of 7.52% from the current price of $996.32. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the ServiceNow Inc (NOW) Summary page.
