- Logitech G's Streamlabs launches a new sponsorship platform for streamers.
- Streamlabs Sponsorships ensures 100% of earnings go to creators, eliminating platform fees.
- Available to all Streamlabs users, this platform supports streamers of all sizes.
Logitech G's (LOGI, Financial) Streamlabs has unveiled a cutting-edge sponsorship platform aimed at streamers eager to monetize their content through brand partnerships. Dubbed Streamlabs Sponsorships, this initiative ensures that creators receive the full payout from brand collaborations, with Streamlabs forgoing all platform fees for launch campaigns.
Designed with inclusivity in mind, Streamlabs Sponsorships is open to all users, granting streamers of varying follower counts and Twitch partner statuses access to lucrative brand deals. The platform simplifies the process by removing traditional barriers such as complex onboarding and industry gatekeeping, creating an effortless pathway for creators to engage in sponsorships.
The platform, now live in the Streamlabs Desktop App Store, empowers creators with features such as guaranteed base pay on launch campaigns, potential bonus earnings from conversion actions, and a transparent, easy-to-navigate dashboard to manage campaigns and track performance metrics. Streamlabs Sponsorships offers tools like pre-built scenes and Cloudbot commands to facilitate professional brand integrations for creators.
"Sponsorships have become a vital income source for many creators, yet access is often restricted to a select few with large audiences or industry connections," noted Ashray Urs, Head of Streamlabs. "Our new platform democratizes sponsorship access, putting creators of all sizes in direct contact with brands."
For brands, Streamlabs Sponsorships offers an efficient, scalable way to connect with the right streamers, ensuring more of their budget directly impacts creator activation. This new model enables brands to launch campaigns seamlessly and authentically through the Streamlabs platform.
Creators and brands interested in exploring these new opportunities can find more information and get started by visiting the Streamlabs website or accessing the platform via the Streamlabs Desktop App Store.
