- Envista Forensics leverages ON24's AI capabilities to transform webinars into a major revenue channel.
- Content creation time reduced by 50% and output increased by 40% with ON24 AI-powered tools.
- Integration with Salesforce enables seamless campaign automation and personalization.
Envista Forensics, a leader in forensic consulting and engineering services, has partnered with ON24 (ONTF, Financial) to transform its marketing strategy using ON24's AI-powered Analytics and Content Engine (ACE). By embracing these advanced technologies, Envista has successfully turned webinars into a primary revenue-generating channel, cutting content creation time by 50% and boosting output by 40%.
Envista's marketing team has utilized ON24's tools to streamline their certification programs by automating and enhancing content creation. This integration has not only made post-webinar content curation more efficient but has also allowed for the repurposing of webinar sessions into engaging Key Moments videos and AI-generated content suitable for blogs, social media, and sales enablement.
With deep integration with Salesforce, Envista can now automate campaign follow-up and personalization, thus enhancing their demand generation efforts. The partnership with ON24 has allowed Envista to transform its continuing education programs into significant demand generation engines, supporting thousands of insurers, legal professionals, and corporations in resolving claims and disputes more efficiently.
Mark Bornstein, VP of Marketing at ON24, noted that Envista is setting a benchmark for utilizing AI and automation in modernizing traditional programs to enhance customer engagement and deliver measurable results.
