Xiaomi Launches YU7 SUV, Undercuts Tesla's Model Y With 200,000 Orders in 3 Minutes

The YU7 received over 200,000 orders within three minutes of launch.

Jun 26, 2025

Summary

With a driving range of up to 835 km, the YU7 surpasses the Model Y’s 719 km.

Xiaomi unveiled its YU7 electric SUV on Thursday, pricing it at 253,500 yuan ($35,364)—about 4% below Tesla's (TSLA, Financials) Model Y in China. The company said it received 200,000 orders within three minutes of launch.

With a top range of 835 km, the YU7 beats the Model Y's 719 km and marks Xiaomi's most aggressive move in the EV space. CEO Lei Jun aims to position the vehicle as a direct rival to Tesla, following strong sales of Xiaomi's SU7 sedan.

The company raised its 2025 delivery target to 350,000 units and is expanding its EV infrastructure in Beijing. Analysts say the YU7 could help Xiaomi transition from a tech-first brand to a mass-market EV player.

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