Apple's Wearable Device Revenue Decline Sparks Suggestion for Smart Ring Development

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Jun 30, 2025
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Technology journalist Mark Gurman expressed concerns over Apple's declining revenue from its wearable devices segment, predicting a continued downward trend. Gurman suggests that Apple, known for its Apple Watch, should consider venturing into smart rings as an alternative wearable device.

He highlighted that many consumers are not accustomed to wearing smartwatches, primarily because they don't wear watches in general. Additionally, for users who do own an Apple Watch, band customization to match daily outfits is a common practice. In contrast, smart rings could serve as a more straightforward accessory option.

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