- Realtor.com (NWSA, Financial) announces the next phase of its Nearly Home™ campaign with new sitcom-style episodes.
- The campaign has drawn 237 million visits in May, showcasing the company's powerful tools like RealView® Maps and RealCommute®.
- A limited-time giveaway featuring a custom-built luxury dog house is unveiled to celebrate the launch.
Realtor.com (NWSA) is expanding its successful Nearly Home™ campaign with country music icon Reba McEntire, introducing new sitcom-style episodes that emphasize the platform's powerful home search tools. These tools, such as RealView® Maps and RealCommute®, are highlighted through relatable scenarios focusing on pet-friendly properties and commute considerations.
The campaign first debuted in May 2025 and has since generated the strongest response in the company's history. According to Comscore, the platform amassed 237 million visits in May alone. Targeting the 75% of Americans who consider homeownership a crucial part of their American dream, the campaign also appeals to the 50% of buyers who deem pet-friendliness a "must-have" feature.
To further support the launch, Realtor.com is offering a limited-time giveaway featuring a custom-built luxury dog house from Taylor Morrison, inspired by popular American home styles. The campaign is distributed across TV, digital, and social platforms, including sponsorship of the 60th Academy of Country Music Awards.
