- Microchip Technology (MCHP, Financial) partners with Nippon Chemi-Con and NetVision to introduce the first ASA-ML camera development ecosystem for the Japanese automotive market.
- The collaboration focuses on the adoption of the Automotive Serdes Alliance Motion Link (ASA-ML) standard over proprietary systems for Advanced Driver-Assistance Systems (ADAS).
- This initiative provides Japanese OEMs with scalable, high-speed data solutions crucial for L2 and L2+ autonomous vehicle applications.
Microchip Technology (MCHP) has announced a strategic partnership with Nippon Chemi-Con and NetVision to launch a pioneering ASA-ML camera development ecosystem tailored for the Japanese automotive market. This collaboration concentrates on Microchip's VS775S single-port serializer/deserializer device, which features Nippon Chemi-Con's CDTrans camera module and NetVision's NV061 development emulation board.
The new ecosystem aims to expedite the industry's transition from proprietary camera connectivity solutions to open, interoperable systems based on the Automotive Serdes Alliance Motion Link (ASA-ML) standard. Supported by over 150 member companies, including major automotive manufacturers such as BMW, Ford, and GM, this initiative addresses the increasing demand for Advanced Driver-Assistance Systems (ADAS) while ensuring compliance with emerging hardware-based cybersecurity regulations.
By facilitating the development of scalable, high-speed asymmetric data rate solutions with multi-vendor compatibility, the partnership enables Japanese Original Equipment Manufacturers (OEMs) to efficiently meet the growing needs of L2 and L2+ autonomous-level applications. This represents a significant shift in the automotive sector, as there is a growing need for standardized, secure, and flexible connectivity solutions to accommodate the proliferation of camera-based ADAS in vehicles.
Microchip's first-to-market ASA-ML chipset, developed through the acquisition of VSI, provides them with a competitive edge during this transition period, offering significant market share capture opportunities. The comprehensive ecosystem, bolstered by Nippon Chemi-Con's camera module and NetVision's testing platform, is designed to accelerate ASA-ML adoption by simplifying development processes for Japanese OEMs.
