- Appian (APPN, Financial) strengthens its UK and EMEA sales leadership with strategic appointments.
- Vicky Nisbet, Vincent Perrin, and Rob Cook bring extensive experience from Salesforce, SAP, and Oracle.
- The new leadership team will commence their roles in July 2025, driving AI and process growth.
Appian (APPN) has announced the strategic appointment of three seasoned executives to its sales leadership team, aiming to bolster its market presence across the United Kingdom (UK), Europe, the Middle East, and Africa (EMEA). The new roles are designed to drive growth and innovation in AI and process orchestration.
Vicky Nisbet has been appointed as the Senior Vice President (SVP) of Sales for the UK and EMEA. With over two decades of experience in enterprise sales from SAP and Oracle, and most recently as SVP at Salesforce, Nisbet is set to begin her role on July 14, 2025. Her background includes successful customer outcomes across various sectors, including media, healthcare, and financial services.
Vincent Perrin joins as Vice President of EMEA North, bringing nearly 12 years of strategic sales experience from Salesforce. His expertise in professional services and key accounts is expected to enhance Appian's footprint in the Northern EMEA market, covering areas like the UK, Ireland, and the Nordics. Perrin will commence his new position on July 7, 2025.
Rob Cook will serve as Area Vice President (AVP) of EMEA North for Broad Markets and the Public Sector. Coming from Salesloft, where he was VP of Enterprise Sales EMEA, Cook commands more than 18 years of experience, having held significant roles at Adobe and Oracle. His tenure begins on July 21, 2025.
These strategic hires underscore Appian's commitment to delivering exceptional value to its customers across critical sectors and expanding its leadership in the market. For more information about Appian and its platform, visit appian.com.
