Crypto's Midyear Momentum: Treasuries, ETFs, and Ethereum's Big Question

Bitcoin treasury companies are gaining traction; over 135 public firms now hold BTC as a reserve.

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Jul 07, 2025
Summary
  • Ethereum is lagging but may catch up as spot ETFs, staking, and institutional adoption ramp up.
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Crypto's having a moment; not just because Bitcoin (BTC-USD, Financial) is up 15% this year — nearly double the S&P 500 — but because of what's happening behind the scenes.

More than 135 public companies now hold bitcoin on their balance sheets; firms like Strategy (MSTR, Financials), Metaplanet, and Twenty One are leading the charge. The question isn't if anymore; it's when, according to Castle CEO Stephen Cole — and that shift is real.

Ether, meanwhile, has underperformed — but analysts think the tide may turn. Spot ETFs, CME futures, and staking features could boost institutional demand; and Ethereum still has strong ties to TradFi.

IPOs tell another story. Circle (CRCL, Financials) went public; Galaxy (GLXY, Financials) and eToro followed; and more crypto firms like Kraken, Gemini, and Consensys may be next.

The takeaway? Crypto isn't fringe anymore; it's building real infrastructure — with Wall Street, Main Street, and Capitol Hill all watching closely.

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