Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale | GLOB Stock News

Author's Avatar
Jul 07, 2025
Article's Main Image
  • Globant (GLOB, Financial) partners with Suntory Global Spirits to create a generative AI-powered Commercial Insights Agent.
  • The AI solution aims to streamline operations by automating insight retrieval and supporting real-time decision-making.
  • It enables self-service intelligence, reducing operational costs and enhancing business efficiency.

Globant (GLOB), a leader in digital transformation services, has announced a strategic partnership with Suntory Global Spirits, a prominent name in premium spirits, to develop a generative AI-powered Commercial Insights Agent. This innovative AI solution is set to transform business operations by automating insight retrieval and supporting real-time decision-making across product development, marketing, sales, and strategy.

The Commercial Insights Agent significantly reduces operational costs by automating manual insight requests and compressing days of analytical work into seconds. This self-service intelligence capability allows Suntory Global Spirits teams to independently access data insights and generate reports without relying on other departments, thus eliminating bottlenecks and improving workflow efficiency.

With contextual GenAI recommendations tailored to internal data, the AI agent serves as a foundation for future applications, including brand planning, commercial forecasting, and innovation pipelines. This implementation exemplifies Globant's strategic positioning as a digital transformation partner and enhances its market position in high-value AI services.

Globant's initiative with Suntory Global Spirits underscores the practical applications of generative AI technology in the enterprise landscape, offering tangible business value by enabling rapid decision-making and unlocking growth potential across various business functions. This partnership stands as a testament to the capabilities of Globant's AI-powered solutions in delivering enterprise-grade productivity and strategic advantage.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.