- Wurl partners with Prime Video to launch a new Live TV channel in Germany.
- The channel will feature premium entertainment content and daily highlights from the Wimbledon tournament.
- Wurl's Global FAST Pass solution facilitates quick monetization and audience engagement.
Wurl, a prominent player in the streaming TV industry, has announced a strategic collaboration with Prime Video to introduce a new Live TV channel, called Prime, in Germany. This initiative aims to deliver a library of premium entertainment content specifically for Prime members in Germany, further expanding Prime Video's growing portfolio of Live TV channels.
According to Keith Bedford, General Manager, EMEA at Wurl, the streaming TV market in Europe is experiencing significant growth and momentum this year, with Prime Video at the forefront of this trend by providing premium live entertainment content to audiences. Wurl will play a crucial role in this development by utilizing its Global FAST Pass solution, which enables easy channel deployment, immediate monetization, and access to valuable audience data.
Additionally, Prime Video will benefit from Wurl's cloud-based software, scheduling service, and the expertise of Wurl's Programming Strategy team, ensuring optimized channel scheduling and reduced operational demands. The new Live TV channel will also feature daily event highlights from the Wimbledon tournament, bringing real-time updates from the prestigious tennis event to streaming viewers.
Wurl is owned by AppLovin Corporation (APP, Financial), which continues to support innovative solutions for distribution, monetization, and advertising within the streaming industry. This partnership marks another step in Wurl's mission to enhance viewership and maximize revenue for content providers worldwide.
