- Organigram Global Inc. (OGI, Financial) expands its U.S. presence with the launch of an e-commerce platform for THC beverages in 25 states.
- The U.S. hemp-derived THC beverage market has surpassed $1 billion in sales and is projected to reach $4 billion by 2028.
- Organigram aims to enhance its portfolio with a new line of THC sodas, Fetch, set to launch later this summer.
Organigram Global Inc. (OGI), the leading cannabis company in Canada, has announced the significant expansion of its U.S. operations with the direct-to-consumer launch of its beverage business, Collective Project. The new e-commerce platform now provides customers across 25 states access to an innovative portfolio of hemp-derived THC beverages, positioning Organigram as a player in the burgeoning U.S. market.
The move comes as the U.S. hemp-derived THC beverage market achieves substantial growth, currently exceeding $1 billion in retail sales and anticipated to hit $4 billion by 2028. Organigram's strategic entry into this market allows the company to leverage its Canadian success, where it leads with the top market share, to enhance its international footprint and capitalize on expanding sales channels.
The Collective Project's product line features Sparkling Juices and Sparkling Lemonades with varying THC dosages, catering to diverse consumer preferences. Later this summer, the portfolio will expand further with the introduction of Fetch, a bold new line of THC sodas. Consumers can expect additional details regarding this release soon.
Organigram's Senior Vice President, Megan McCrae, emphasized the positive momentum witnessed in the category, citing partnerships with major retailers such as Total Wine & More and Top Ten Liquors as evidence of the market's potential. The company aims to continue its multi-phase expansion strategy, unlocking new sales channels and driving topline growth in both the U.S. and international markets.
Collective Project beverages are now being shipped directly to consumers and are available at select retail partners in states including Texas, Florida, Illinois, and Pennsylvania, among others. This dual approach of direct online sales and retail distribution is designed to maximize consumer reach across the U.S.
