- Calix, Inc. (CALX, Financial) launches CommandIQ 3.0 app, enhancing subscriber engagement for broadband providers.
- The updated app features intelligent personalization, seamless self-service, and integrated promotion banners.
- CommandIQ 3.0 aims to boost broadband experience providers' (BXPs) revenue and engagement through enhanced user experience.
Calix, Inc. (CALX) has unveiled the third generation of its CommandIQ® mobile app, designed to revolutionize subscriber engagement in the AI era. CommandIQ 3.0 offers a smarter and more intuitive interface that serves as a routine touchpoint for residential subscribers, allowing them to manage smart home technologies efficiently.
The app is built on the Calix Broadband Platform and integrates seamlessly with SmartLife™ managed services. This integration offers broadband service providers (BSPs) a powerful tool to drive cross-sell and upsell opportunities, thereby increasing average revenue per user (ARPU) and fostering long-term customer loyalty.
Key enhancements in CommandIQ 3.0 include a redesigned user interface that enables a high degree of personalization, application prioritization, and streamlined billing processes. The app also offers built-in cybersecurity features, parental controls, and self-installation capabilities, significantly reducing support calls and operational costs for BXPs.
According to Calix Market Insights, subscribers demand effortless and personalized experiences. The new generation of CommandIQ addresses these demands by providing broadband experience providers with tools to enhance subscriber engagement. The app's ability to integrate with over 160 third-party gateway models allows BSPs to deliver a consistent, high-quality branded experience regardless of the network hardware in use.
"With the latest version of the app, BXPs can elevate their service offerings and grow revenue through effective cross-sell and upsell strategies," stated Michael Weening, President and CEO of Calix. With these updates, Calix aims to transform broadband service providers into broadband experience providers, placing their brand at the center of the home broadband experience.
