- Orange Business accelerates its digital transformation with leading technology partners.
- Focuses on AI-native solutions, flexibility, and customer-centric experiences.
- Key partnerships include ServiceNow, Splunk, Blue Planet, and CSG.
Orange Business, the enterprise division of the Orange Group (ORA), is advancing its digital transformation to deliver simplified and AI-native experiences focused on customer trust and flexibility. The initiative is supported by key technology partners to enhance innovation, operational excellence, and long-term customer value.
A significant aspect of this transformation is the creation of a greenfield IT ecosystem that offers digital-native and AI-powered experiences. This approach aims to deliver seamless, flexible, and trusted solutions on demand, while also reducing time to market. The transformation strategy emphasizes simplicity, innovation, and customer-centricity, redesigning Orange Business’ product portfolio, customer journeys, and internal platforms.
Orange Business has formed strategic partnerships with industry leaders to support this transformation. ServiceNow assists with project and service management, Splunk, a Cisco company, offers real-time performance insights, Blue Planet from Ciena provides intelligent automation, and CSG’s Quote & Order streamlines the quote-to-cash process.
Hriday Ravindranath, Chief Technology & Information Officer at Orange Business, highlights that the transformation goes beyond technology to create radically better experiences for customers. By leveraging partnerships with industry leaders, Orange Business is building a next-generation, digital, and AI-native entity focusing on flexibility and customer trust.
John Marcus, Senior Principal Analyst at GlobalData, noted the strategic shift towards a platform-driven, innovative approach that aligns with enterprise customer expectations demonstrates a clear focus on enhanced customer experience with agile offerings.
Orange Business, which supports over 30,000 B2B clients globally, emphasizes secure end-to-end digital infrastructure and aims to continue its transformation with the inclusion of additional technology partners in the future.
