- Snap Inc. (SNAP, Financial) partners with RWS Global to introduce augmented reality (AR) experiences at global sporting events.
- Partnership debuts at World Aquatics Championships in Singapore and British & Irish Lions Tour in Australia in 2025.
- Customizable AR filters to generate new revenue streams through interactive games and branded sponsor experiences.
Snap Inc. (SNAP), a leader in social technology, has announced a strategic collaboration with RWS Global, renowned for live sports and entertainment moments, to deliver innovative in-stadium augmented reality (AR) experiences. This partnership will integrate Snapchat's AR lenses with RWS Global's PV4 sport presentation software, aiming to enhance fan engagement at significant sporting events worldwide.
The partnership is set to premiere at two major events: the World Aquatics Championships in Singapore from July 11 to August 3, 2025, and the British & Irish Lions Tour in Australia across three stages on July 19, July 26, and August 2, 2025. At these venues, the "Snapchat Cam" will collaborate with video boards, providing fans with unique lens effects that elevate interaction. The AR filters are also customizable for sponsors, offering opportunities to create interactive games and branded experiences, thereby opening new revenue channels for event hosts.
Snap Inc.'s move into physical venues represents a strategic expansion, building upon their previous successful collaboration at the Paris 2024 Olympic and Paralympic Games. This partnership aligns with Snap's goal to diversify its revenue streams and demonstrate the potential of its AR technology beyond its standard social media platform, thus redefining fan experiences around the globe.
