- MediaCo's EstrellaTV achieved a significant milestone with double-digit growth in key demographics during Q2 2025.
- EstrellaTV's prime time viewership among P18-49 increased by 23% year-over-year, reaching 15.3k viewers in Q2 2025.
- The network was the only Spanish-language broadcaster to register growth in this demographic.
EstrellaTV, a notable media brand under MediaCo (MDIA, Financial), has reported impressive growth in its prime time audience in the second quarter of 2025. The Spanish-language network saw an average of 15.3k viewers aged 18-49 tuning in from Monday to Sunday, marking a 23% increase from the 12.4k viewers during the same period in 2024.
June continued this upward trend, with EstrellaTV attracting 15.0k viewers on average in the P18-49 demographic, compared to 12.5k the previous year. The network's performance from Monday to Friday was particularly noteworthy, showing a 29% increase with 19.4k viewers versus 15.0k the year before.
Several programs have contributed to this growth. "Noticiero Cierre de Edición" at 10 PM averaged 32.4k viewers, which is a 7% rise compared to the season average. "24 Horas Late," airing at 10:30 PM, experienced a 14% increase in viewership, while "Minuto Para Ganar" at 6 PM improved by 20%. "Alarma TV" at 11 PM grew from 6.7k to 7.7k viewers, with late-night repeats also showing double-digit gains.
Brian Fisher, SVP of Video Sales at MediaCo, highlighted that this quarter signifies a pivotal moment for EstrellaTV, showcasing the network's strong content and its connection with Hispanic audiences. MediaCo plans to sustain this growth by investing in original programming and expanding its digital footprint throughout 2025.
MediaCo, traded under the ticker symbol MDIA, is a national multimedia company known for its culturally relevant content across television, radio, and digital platforms, reaching millions of multicultural consumers weekly.
