- Genies partners with Unity (U, Financial) to bring AI avatars and UGC tools to developers, aiming to accelerate game development.
- Integration reduces time for character creation, focusing developers on core game design and introducing new game genres.
- The launch of these tools in 2026 will empower developers to create high-quality, game-ready assets and AI-powered games.
Genies, a leading AI avatar and gaming technology company, has announced a strategic partnership with Unity (U), the globally recognized platform for creating and expanding games and interactive experiences. This collaboration aims to provide game developers with cutting-edge AI avatar and asset creation tools through Genies' innovative Smart Avatar Framework and User-Generated-Content (UGC) systems.
The integration of Genies’ technology into the Unity Editor will significantly reduce the time developers spend on character creation, rigging, and modeling, allowing them to concentrate more on core game design and gameplay. By leveraging these tools, developers can effortlessly incorporate these assets into their games, opening up new avenues for creative expression and game genres, especially in the realm of AI-driven interactive experiences.
According to Akash Nigam, CEO of Genies, this partnership is a step toward a future where AI, gaming, and immersive technology intersect seamlessly. Genies' technology aspires to empower developers to craft dynamic, character-driven games and explore novel game genres centered around AI avatars.
Adam Smith, SVP of Product, Engine at Unity, emphasized that the integration of Genies’ AI avatars and UGC tools will streamline the development process, enhancing creativity and laying the groundwork for more sophisticated AI-powered game workflows in the future.
The collaboration will offer developers several key benefits, including accessing customizable, game-ready avatars and assets and integrating AI avatar systems into gameplay. Developers will also be able to utilize UGC tools for in-game content creation and access a network of IP partnerships for bringing recognizable content into their games.
Genies plans to launch a custom landing page in the Unity Asset Store later this year, ahead of the full integration into the Unity Editor in 2026. This development marks a significant milestone in the evolution of game development and AI interaction, offering an immersive and personalized gaming experience.
