- CARFAX and General Motors (GM) expand partnership to include CARFAX Lifetime new car ad placements in GM's iMR Turnkey Program.
- Eligible GM dealers for Chevrolet, Buick, GMC, and Cadillac can access advertising support starting July 2025.
- CARFAX is ranked as the #1 automotive website in U.S. traffic according to SEMrush and SimilarWeb.
CARFAX has strengthened its collaboration with General Motors (SPGI, Financial) by incorporating CARFAX Lifetime new car ad placements into GM's In-Market Retail (iMR) Turnkey Program. This initiative provides advertising support to GM dealers who hold CARFAX Lifetime status, allowing them to promote on platforms such as CARFAX Reports, CARFAX Car Listings, and CARFAX Car Care, starting from July 2025.
The initiative targets GM dealers who sell Chevrolet, Buick, GMC, and Cadillac models, ensuring that these dealers can receive reimbursements as of this month. This effort is exclusive to CARFAX Lifetime dealers who use new car advertising on CARFAX Advantage, CARFAX Car Listings, and CARFAX for Life subscriptions.
Gregg Cleary, Chief Revenue Officer at CARFAX, stated, "There's no additional paperwork or delay; CARFAX and GM are working to streamline the process for dealers." The collaboration is designed to enhance the value of dealers' ad spend and optimize the potential of digital marketing.
Ranked as the No. 1 automotive website in the United States by traffic, according to SEMrush and SimilarWeb, CARFAX offers GM dealers a strategic advantage by connecting them with millions of shoppers daily. For more information on how CARFAX Lifetime and GM's iMR Turnkey Program can benefit dealerships, visit carfaxfordealers.com.
As part of S&P Global Mobility, CARFAX continues to support consumers and the automotive industry with vehicle history information, helping millions confidently shop, buy, service, and sell used cars.
