- Mixed Martial Arts Group (MMA, Financial) has expanded its partnership with UFC GYM, choosing BJJLink.com as the official gym management platform for new UFC GYM BJJ franchise studios.
- The multi-year agreement supports UFC GYM's 2025 expansion plan to open 45 new gyms worldwide.
- BJJLink Admin+ will provide franchisees with a comprehensive operating system, enhancing UFC GYM's global BJJ program.
The Mixed Martial Arts Group (MMA) has announced a significant expansion of its strategic partnership with UFC GYM, selecting BJJLink.com as the official gym management software platform for all new UFC GYM Brazilian Jiu Jitsu (BJJ) franchise studios. This multi-year agreement is a critical component of UFC GYM's ambitious global expansion strategy, which aims to establish 45 new gyms in 2025.
BJJLink.com, powered by MMA's renowned gym management software, BJJLink Admin+, will serve as the digital backbone for these new franchise studios. The platform offers an all-in-one solution featuring mobile check-in, curriculum management, smart scheduling, payment processing, and a built-in customer relationship management (CRM) system. This integration is set to simplify operations for UFC GYM franchisees, enabling them to focus on providing top-notch training and community experiences.
Nick Langton, CEO of MMA, emphasized the importance of this partnership, stating, "This extension validates our shared belief that the future of martial arts training is both physical and digital." The partnership also aligns with the recent launch of UFC's premier BJJ live event series, UFC BJJ 1, underscoring the rising popularity and expansion of Brazilian Jiu Jitsu globally.
The new UFC GYM BJJ studios are expected to range from 2,000 to 5,000 square feet, featuring advanced mat spaces, recovery zones, and family-friendly programming. This development aims to redefine fitness and martial arts for modern athletes, positioning UFC GYM as a leader in the martial arts-first fitness industry.
