- UFC GYM partners with Mixed Martial Arts Group (MMA, Financial) to adopt BJJLink.com for 45 new franchise studios in 2025.
- BJJLink.com offers UFC GYM franchisees a comprehensive management platform, enhancing operations and member engagement.
- MMA.INC is expanding into Latin America, partnering with Gracie Allegiant HQ to drive international growth.
Mixed Martial Arts Group Limited (MMA) has announced a strategic expansion of its partnership with UFC GYM, selecting BJJLink.com as the official gym management software for all new UFC GYM BJJ franchise studios. This collaboration aims to support UFC GYM's ambitious global expansion plan to open more than 45 new gyms in 2025.
BJJLink.com will provide UFC GYM franchisees with BJJLink Admin+, a state-of-the-art platform that includes features such as mobile check-in, curriculum management, smart scheduling, payment processing, referral tracking, and CRM capabilities. This system is designed to streamline operations, enhance member experience, and drive revenue growth for franchisees.
The new BJJ-first studios will range in size from 2,000 to 5,000 square feet, and will feature advanced mat spaces and recovery zones. This development closely aligns with the recent launch of the UFC BJJ 1 event series and MMA.INC’s ongoing international expansion into Latin America, bolstered by a partnership with Gracie Allegiant HQ and Brazilian Jiu-Jitsu legend Clark Gracie.
Adam Sedlack, CEO of UFC GYM, highlighted the importance of the BJJLink platform in providing technical scalability and operational consistency, which are essential for the success of the new BJJ studios globally.
The partnership not only underscores MMA.INC's strong execution capabilities but also strengthens its market position by creating significant barriers to entry for potential competitors, further validating the product-market fit of BJJLink.com within the martial arts industry.
