On July 14, 2025, BTIG analyst Vincent Ciantic announced a downgrade for PROG Holdings (PRG, Financial), altering the rating from 'Neutral' to 'Sell'. This decision reflects a negative outlook for the stock.
As part of this downgrade, BTIG also issued a price target of $24.00 for PROG Holdings (PRG, Financial). This price target provides investors with an assessment of the expected future valuation of the stock.
The adjustment by BTIG does not change any prior price target, as there was no previously established target price for PROG Holdings (PRG, Financial). The evaluation is conducted in USD and is aimed at informing investors about the anticipated performance of the company.
These changes indicate a cautious stance from BTIG regarding the potential growth and stock performance of PROG Holdings (PRG, Financial) in the near future.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 6 analysts, the average target price for PROG Holdings Inc (PRG, Financial) is $37.00 with a high estimate of $45.00 and a low estimate of $29.00. The average target implies an upside of 28.70% from the current price of $28.75. More detailed estimate data can be found on the PROG Holdings Inc (PRG) Forecast page.
Based on the consensus recommendation from 7 brokerage firms, PROG Holdings Inc's (PRG, Financial) average brokerage recommendation is currently 2.1, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for PROG Holdings Inc (PRG, Financial) in one year is $36.74, suggesting a upside of 27.79% from the current price of $28.75. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the PROG Holdings Inc (PRG) Summary page.
