- Twilio (TWLO, Financial) launches Event Triggered Journeys to enhance real-time customer engagement.
- Data Residency for Email (EU) offers localized email data management, boosting compliance and delivery.
- WhatsApp Business Calling becomes available, enhancing communication fluidity via Twilio's platform.
Twilio (TWLO), a leader in customer engagement solutions, has announced the general availability of three key platform capabilities aimed at enhancing business communication and customer experience. These include Event Triggered Journeys in Twilio Engage, Data Residency for Email (EU), and WhatsApp Business Calling.
The introduction of Event Triggered Journeys allows businesses to respond to customer signals dynamically, moving beyond traditional audience-based approaches. This innovative feature is designed to optimize engagement through real-time interaction, ensuring businesses do not miss critical customer moments such as cart abandonment or trial-to-paid transitions.
Furthermore, Twilio's Data Residency for Email (EU) provides companies with localized data management, crucial for compliance and streamlined operations in the European market. By maintaining data within regional borders, businesses can enhance email performance, reduce latency, and build greater trust with their customers.
In addition, WhatsApp Business Calling is now available via Twilio's Programmable Voice Platform, enabling businesses to seamlessly integrate messaging and voice communications with their customers in a single conversation flow. This development is particularly beneficial for maintaining ongoing customer interactions on preferred platforms like WhatsApp.
These advancements reflect Twilio's commitment to equipping businesses with smarter, more secure, and customer-centric communication tools in an increasingly digital and data-driven world.
