- Cardlytics Inc. (CDLX, Financial) launches three new dashboards in its revamped Insights Portal, enhancing advertiser access to market and customer intelligence.
- The portal now offers insights on brand affinity, customer migration, and loyalty, alongside existing market insights.
- Cardlytics' platform leverages $5.8 trillion in annual consumer spend data to deliver real-time insights for strategic business decisions.
Cardlytics Inc. (CDLX) has announced the general availability of three new Customer Insights Dashboards as part of its newly revamped Cardlytics Insights Portal. This move is designed to provide advertisers with enhanced data insights that are critical for informing marketing strategies and broader business decisions. The latest release includes metrics on brand affinity, customer migration, and loyalty insights, complementing the existing Market Insights dashboards to offer a comprehensive understanding of customer behavior and market opportunities.
Built on the substantial data network of Cardlytics, which has visibility into $5.8 trillion of annual consumer spending, the Insights Portal offers advertisers invaluable data-driven insights. This information is vital for expanding market reach, exploring strategic partnerships, and improving marketing strategies, all based on timely and relevant first-party purchase data. According to Rory Mitchell, Chief Business Officer at Cardlytics, the platform sets a new standard for effective, intuitive data tools that help advertisers unlock growth opportunities.
Among the six dashboards available within the portal, advertisers can explore various insights, including Market Summary, Competitor Insights, Geographic Insights, Brand Affinity, Customer Migration, and Loyalty Insights. These tools provide detailed views on brand and category growth, competitor growth, regional spending, and customer retention strategies. The platform's real-time, first-party data insights allow advertisers to adapt and refine their marketing approaches quickly and effectively.
Cardlytics (CDLX, Financial), headquartered in Atlanta, is a leading commerce media platform that partners strategically to engage consumers at scale. With additional offices in Menlo Park, Los Angeles, Champaign, New York, and London, Cardlytics continues to enhance customer engagement through innovative data solutions. Learn more about the Insights Portal by visiting their website.
