- Corian® Design, a division of DuPont (DD, Financial), launches "WOW That's Corian®!" global campaign to highlight innovative uses of Corian® Solid Surface.
- New campaign demonstrates versatility of Corian® Solid Surface in healthcare, education, hospitality, and food service sectors.
- Introduction of Nature's Canvas portfolio, featuring biophilic collections like Geologic, Artista, Terrain, Terrazzo, and Nuwood.
Corian® Design, part of DuPont (DD), has unveiled its new global marketing campaign, "WOW That's Corian®!", which showcases the evolution of Corian® Solid Surface as a material beyond traditional countertops. The campaign focuses on how architects and designers leverage the material's versatility in various environments such as healthcare, education, hospitality, and food service.
The "WOW That's Corian®!" campaign emphasizes the exceptional design capabilities of Corian® Solid Surface, which include thermoforming, backlighting, and engraving. The material's durability and sustainability make it a preferred choice for innovative applications. The campaign celebrates the creative freedom and reliable performance Corian® Solid Surface offers, allowing architects and designers to bring ambitious ideas to life.
Corian® Design has also introduced the Nature's Canvas portfolio, comprising collections inspired by natural elements. This includes the Geologic, Artista, Terrain, Terrazzo, and Nuwood collections, which align with current biophilic design trends. This new portfolio showcases Corian® Solid Surface's ability to combine aesthetic appeal with functional performance, making it ideal for both contemporary and timeless spaces.
By spotlighting the versatility and potential of Corian® Solid Surface, the "WOW That's Corian®!" campaign aims to connect with forward-thinking architects and designers. The material's adaptability also contributes to sustainable design by reducing the need for replacements over time and ensuring long-lasting performance in various interior applications.
