- RaceWay partners with PAR Technology (PAR, Financial) to launch its inaugural loyalty program, RaceWay Rewards.
- The program is designed to enhance customer engagement and boost brand loyalty with data-driven, personalized offers.
- PAR's scalable technology enables RaceWay to expand its loyalty offerings, potentially integrating new features and innovations.
RaceWay, a prominent convenience and fuel retailer with over 240 locations, has partnered with PAR Technology Corporation (PAR) to launch its new customer loyalty program, RaceWay Rewards. The program aims to enhance the customer experience by utilizing PAR Retail’s industry-leading platform, which is specifically designed for the fuel and convenience retail industry.
With operations in 11 states, RaceWay is recognized for its commitment to convenience, quality, and excellent service for over 80 years. The introduction of RaceWay Rewards marks the retailer’s first loyalty program, set to offer personalized and seamless experiences for its customers. "Our team is excited to unveil our first customer loyalty program, RaceWay Rewards, which will enable us to further strengthen customer connections while still providing our signature ‘hometown store’ identity," stated Kamran Din, Director of Revenue Growth Management at RaceWay.
This strategic partnership with PAR Retail is expected to drive immediate value for RaceWay Rewards members through personalized offers, encouraging repeat visits and fostering brand loyalty. Savneet Singh, CEO of PAR Technology, highlighted that "RaceWay Rewards will greatly enhance the guest experience in the convenience and fuel industry," affirming that the collaboration will provide value-conscious customers with significant savings daily.
PAR Technology’s robust, scalable solutions offer RaceWay the flexibility to explore various program features and innovations, ensuring that as the loyalty program evolves, its members will enjoy even more convenient and rewarding experiences. This move positions RaceWay for continued growth in its loyalty offerings, capitalizing on PAR's technologically advanced system, which integrates real-time data analytics and innovative customer interactions to generate substantive business outcomes.
