- Behr Paint Company partners with Google Cloud to launch AI-powered color selection tool, ChatHUE™.
- This innovation addresses a key consumer pain point affecting 40% of potential customers.
- The partnership utilizes advanced Google Cloud AI technologies like Gemini, Vertex AI, BigQuery, and Cloud Run.
Behr Paint Company, a subsidiary of Masco Corporation (MAS, Financial), has joined forces with Google Cloud to revolutionize the home improvement industry through the launch of ChatHUE™, an AI-powered color selection tool. This innovative solution aims to tackle a prevalent issue, as 40% of consumers find choosing the right paint color the most challenging part of their projects, often leading to decision paralysis.
ChatHUE™ leverages Behr's extensive proprietary color data in combination with Google Cloud's advanced AI capabilities, including Gemini, Vertex AI, BigQuery, and Cloud Run. By streamlining the color selection process, this partnership is set to transform a traditionally complex task into a more engaging and personalized experience for consumers.
According to Andy Lopez, SVP of Marketing at Behr Paint Company, the initiative intends to remove the friction points in home improvement, making it easier and more exciting for homeowners to make confident color decisions. Prior to the launch, Behr conducted real-world pilots and rigorous testing in collaboration with AI solutions company Further to ensure a seamless experience for users.
This strategic endeavor presents a promising revenue opportunity for Masco Corporation (MAS, Financial), potentially increasing sales by reducing consumer hesitance in paint purchases. The introduction of ChatHUE™ demonstrates Behr's commitment to innovation and consumer satisfaction in the paint industry.
Homeowners can explore the ChatHUE™ tool by visiting Behr's website at www.behr.com, where they can find their perfect paint color with ease and confidence.
