- Coty, Inc. unveils Origen, a new Consumer Beauty fragrance brand inspired by global destinations.
- Origen features five unique scents, each capturing the essence of distinct locations worldwide.
- Origen launched on Walmart.com in July 2025, with in-store availability to follow.
Coty, Inc. (COTY, Financial), a leading global beauty company, has launched Origen, a new fragrance brand designed to transport wearers on a sensory journey through its five signature scents. The collection, inspired by the spirit of adventure and olfactive stories from around the world, offers a unique experience in each bottle, inviting consumers to explore diverse destinations through scent.
Origen features fragrances such as Amazonian Water Lily, which provides the freshness of the Amazon rainforest, and Yucatan Midnight Amber, evoking the vibrant energy of a nighttime celebration. Other notable scents include Amalfi Love Bloom, Sahara Mystery Oud, and Himalayan Jasmine Serenade, each crafted to encapsulate the essence of their respective locales.
Stefano Curti, Coty's Chief Brands Officer for Consumer Beauty, emphasizes the collection's intent to "bottle the thrill of stepping into the unknown" and encourage a journey of self-discovery. The fragrances are available as both Eau De Parfum and Fragrance Hair and Body Mist, allowing for individual wear or layering to create a personalized scent experience.
Origen is initially launched exclusively on Walmart.com in the United States with plans for in-store availability soon. The collection features packaging designed by internationally recognized artists, enhancing the storytelling aspect of each fragrance and celebrating the art of discovery.
