- E*TRADE from Morgan Stanley launches Power E*TRADE Pro, a new desktop platform tailored for active traders.
- The platform features cutting-edge customization tools, allowing traders to create up to six custom workspaces.
- Morgan Stanley reports a 26% year-over-year increase in self-directed daily average revenue trades.
E*TRADE from Morgan Stanley has unveiled its latest offering, Power E*TRADE Pro, a cutting-edge desktop platform aimed at enhancing the trading experience for active investors. This new addition enhances E*TRADE's existing suite of platforms, which includes web and mobile applications like etrade.com and Power E*TRADE mobile apps.
Power E*TRADE Pro offers robust customization options, allowing traders to create up to six personalized workspaces. Each workspace can host up to 20 tools, supporting a total of 120 charts across multiple monitors. This flexibility is complemented by sophisticated trading tools ideal for complex equity, options, and futures trading, as well as advanced charting capabilities with over 120 technical studies.
The introduction of Power E*TRADE Pro comes amid a significant upsurge in retail investor engagement, with Morgan Stanley (MS, Financial) posting a 26% year-over-year increase in self-directed daily average revenue trades by the end of June 2025. The platform is aligned with Morgan Stanley's broader aim of delivering top-notch digital solutions and serves as a core element of its wealth management strategy.
Chad Turner, Head of Morgan Stanley Wealth Management Platforms, emphasized the importance of setup and speed for active traders, stating that Power E*TRADE Pro is designed to be a best-in-class offering, leveraging continuous client feedback and modern architecture.
Morgan Stanley Wealth Management, a division of Morgan Stanley, provides a wide range of products and services, including brokerage and investment advisory services, wealth planning, and more, positioning E*TRADE as a vital channel in its comprehensive financial ecosystem.
