Morgan Stanley (MS, Financial) has introduced Power ETrade Pro, a new desktop trading platform designed for high-frequency traders. This platform enhances multi-screen trading with customizable features, enabling synchronized analysis across charts. It integrates streamlined tools for stocks, options, and futures trading.
Key features include a customizable options chain interface, multidimensional market screeners and scanners, and a futures trading module supporting multi-level quotes. The platform offers over 120 indicators and 30 charting tools, catering to professional investors' complex strategies.
The launch coincides with rising retail trading activity. Morgan Stanley reports a 26% year-over-year increase in daily revenue trading volume as of June 30, 2025. The platform's public testing phase coincided with market volatility due to policy changes under the Trump administration, providing a real trading environment for validation.
The retail brokerage market is increasingly competitive. A month prior, Robinhood Markets upgraded its mobile chart analysis system and developed a simulated return calculator for options traders. Charles Schwab's thinkorswim platform is expanding its tradable securities, including overnight trading options. Market observers note that leading platforms are differentiating features to attract high-frequency traders.
In the capital markets, Morgan Stanley's stock saw a slight decline of 0.26%, Robinhood (HOOD) fell 4.92%, while Charles Schwab (SCHW) rose 0.47%. As professional trading tools penetrate the retail market, brokers' technological innovation will be crucial for future competition.
