Bernstein has identified Google (GOOG, Financial) as a strategic choice for investors focusing on digital advertising this quarter. The firm highlights that despite a challenging start to the year, the internet sector has shown resilience, particularly as the second quarter progresses. Google and Pinterest are noted as standout opportunities, especially in the digital advertisement space, where expectations have been adjusted and are now on an upward trend. Although the beginning of the quarter was marked by volatility, the outlook has improved significantly, making these stocks favorable picks amid the broader digital advertising sector. The improving scenario is reflected by strong performance indicators across various digital ad platforms, albeit with some weaknesses linked to economic changes in China. Investors are advised to stay informed and consider these developments when evaluating their strategies in the digital ad market.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 18 analysts, the average target price for Alphabet Inc (GOOG, Financial) is $203.56 with a high estimate of $225.00 and a low estimate of $185.00. The average target implies an upside of 6.49% from the current price of $191.15. More detailed estimate data can be found on the Alphabet Inc (GOOG) Forecast page.
Based on the consensus recommendation from 21 brokerage firms, Alphabet Inc's (GOOG, Financial) average brokerage recommendation is currently 1.6, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Alphabet Inc (GOOG, Financial) in one year is $200.37, suggesting a upside of 4.82% from the current price of $191.15. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Alphabet Inc (GOOG) Summary page.
