Netflix has been quietly plugging in Runway AI's video magic to speed up their effects work.
A Bloomberg reports says CEO Ted Sarandos confirmed they've been feeding simple text prompts into Runway and getting polished clips back in minutes instead of weeks.
That used to take entire VFX teams weeks of tweaking.Here's a fun twist, Mark Zuckerberg once floated buying Runway for around $3 billion dollars. The deal fell through, but Netflix and Runway are still cooking up some impressive collaborations.
If Netflix can crank out blockbuster‑level scenes with a leaner crew, you can bet every studio will be scrambling to catch up.
Next time you notice jaw‑dropping effects on your favorite Netflix show, there's a good chance AI was doing the heavy lifting behind the scenes.
