Grapevine has it that Apple (AAPL, Financial) is in the process of filling patent for OLED display since 2009 and speculations are that Apple might incorporate the OLED technology in its iPad. Until recently, Apple has preferred an oxide TFT LCD for Tablet PC. Apple’s inclination towards LCD crystal was because it consumed power way too less than the other displays. Experts believe that Apple requires low-temperature polysilicon (LTPS) method OLED and to materialize which, Apple is now being reported to partner with JOLED, a Japnese company which found its feet in making OLED displays.
OLED affair
For starters, JOLED will create medium sized displays before stepping into the high-end technology to be used in Apple iPads. As the next step, JOLED will bring forth new innovative display technologies that vow to be flexible, durable and moldable.
The market is ripe with news saying that the new iPad Pro 12.9-inch display will continue with Oxide TFT LCD during the year 2015 however the iPads slated to be released between 2016 and 2017 might sport the OLED display. The Japnese company JOLED which is favorited by tech bigwigs like Innovation Network Corporation of Japan, Japan Display Inc., Sony Corporation (SNE, Financial) and Panasonic Corporation (PCRFY, Financial), might lead the new innovation from the front.
Apple iPads are treading the path of Apple watches which has used AMOLED display. It is also believed by the market experts and so by the Apple authorities that Apple will subsequently engage its entire line-up with the OLED display technology. The entire idea has been reconciled in the year 2013 when Tim Cook, while delivering his speech at a Goldman Sachs (GS, Financial) Technology and Internet conference that have portrayed positive mindset about incorporating the OLED technology in their future iPads.
The Apple Inc. that is vouching for the OLED technology now had previously turned down the entire idea for some valid reasons such as poor colour saturation, poor color accuracy and poor brightness. Now that OLED technology has evolved and finds itself in a better suited position for Apple the smartphone honcho is vying for the new technology, while OLED technology has its own efforts to grow as a high-end technology whatsoever.
Previous OLED hicupps
- The biggest reason for color saturation is the usage of Sapphire that reflects twice as much as glass thus giving way to color saturation. Lately, the OLED displays had very wide color gamuts and the biggest mistake underplay was Apple using the same color gamuts in iPhone 6 and Apple watch.
- Likewise the issue of colour saturation, Apple opted for the same color accuracy in both the aforementioned devices along with choosing a bluish point which reduces the overall accuracy.
- Apple has attempted a higher reflectivity by using Sapphire which also increases brightness. However, that runs a high risk on the battery life and the batteries are relatively smaller which people are not quite accustomed to, neither they are accustomed to charging batteries every day which took a toll on battery’s health.
Last words
All said and done, Apple is working to improve the OLED technology which is still not at par with the marvelous display of iPhone 6, but tireless researches brought it pretty close and both Apple and its customers are likely to benefit from the new innovation and might give rise to a new league in the ever changing consumer electronics arena.
