Twitter (TWTR, Financial) is among the largest social media platforms in the world, and it occupies a unique position in the social media environment because the communications platform is real-time and open to the public. We established the position in January 2015 – this purchase was poorly timed because the company promptly missed Q4 expectations on revenue!
Our research has focused on advertising agencies to understand why advertisers continue to increase spending on Twitter, despite public awareness that the platform is struggling to grow its user base. The agencies tell us that advertisers buy based on the size of the audience and that Twitter's 300 million users provide enough reach for it to receive its fair share of the advertising dollars moving to digital marketing. This feedback provides tangible support to the hypothesis that Twitter is a fundamentally valuable advertising platform, and that it is here to stay. Twitter remains in the portfolio, and we remain patient for new leadership and a new strategy.
From Meridian Growth Fund’s annual letter.
