comScore, Inc. (SCOR, Financial) is a leader in digital media measurement. The company recently announced the acquisition of Rentrak, a real-time video measurement platform. We expect the merger to be approved shortly, and we believe that the combined company should be well positioned to provide the broader media industry cross channel audience measurement tools. We believe that cross media measurement and more precise video based measurement allow the company to provide new products for which there is significant demand among customers. The combination of Rentrak and comScore should allow the combined companies to grow at a faster rate than they would stand alone, and drive higher margins over time.
From Baron Discover Fund's fourth quarter 2015 commentary.
