Acxiom Corporation (NASDAQ:ACXM) is a critical player in the data-driven, people-based advertising industry, whose technology, data, and connections help advertisers significantly improve the targeting and productivity of their digital advertising spend. Shares of Acxiom were up in the third quarter, driven by rapid growth in the company’s cloud-based connectivity and identity business, branded LiveRamp. LiveRamp’s products enable advertisers to resolve the hundreds of different identifiers for consumers used on devices (smart phone, tablet, computer, TV), marketing platforms (such as Facebook or Instagram) and their own internal systems to a real person in a privacy-compliant manner. (Ashim Mehra)
From Baron Opportunity Fund third-quarter 2016 commentary.
