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12 ReTech's Lexi-Luu Dancewear is “Made In The USA” and Selling Through zulily.com and Lexi-Luu's Own Website.

July 24, 2018 | About:

Carson City, NV & Hong Kong, July 24, 2018 (GLOBE NEWSWIRE) -- 12 ReTech Corporation ( RETC) announced today that its Lexi-Luu Dancewear fashion brand will be featured on the zulily.com e-commerce portal beginning on July 26th, 2018!

In addition, the Lexi-Luu brand began its email marketing and Facebook Ad campaigns for its children’s dancewear on July 16, 2018 which is driving immediate sales through its proprietary e-commerce site at www.lexiludancewear.com.

Lexi-Luu Dancewear is one of the micro brands that 12 ReTech acquired on May 1st, 2018 as part of its Emotion Apparel acquisition. Emotion Apparel’s production facilities were just migrated from Los Angeles California to Salt Lake City Utah, to take advantage of the lower Utah manufacturing costs for its “Made In The USA” apparel products. Recently, Utah was ranked third by CNBC in their ‘America’s Top States for Business 2018’ scorecard which is part of the reason for the move. Now that the move has been completed, the Company has re-launched its Lexi-Luu website and is carrying out wholesale and direct to consumer marketing on a level never before attempted by Lexi-Luu. Visit Lexi-Luu’s website to learn more at www.lexiludancewear.com.

Hub Blanchett, Emotion Apparel’s CEO commented, “The support that I have received since joining the 12 ReTech family has been incredible! From marketing expertise to operating expertise, capital and much more. It has greatly increased the speed in which we were able to redeploy our factory and get back in front of consumers.”

Angelo Ponzetta, 12 ReTech’s CEO stated, “Lexi-Luu is a timeless brand of kid’s dancewear that is well recognized in the “dance world”. That our products are “Made In The USA” has been well received by families with young children. Hub’s team has worked closely with us and because of that, we are now ready, ahead of schedule to grow our sales and extend our brand awareness into worldwide consumer markets.”

Hub Blanchett continued, “We chose to re-launch Lexi-Luu now, as the seasonal busy Back to School is right around the corner for children’s dancewear. Because we have good brand recognition we have captured instant sales. Also, I’ve had a relationship with zulily.com for years and they were pleased to bring Lexi-Luu back to their e-commerce platform. By teaming up with zulily.com, we will be exposed to new potential Lexi-Luu customers due to the many shoppers that shop on zulily.com as well as the many new shoppers they routinely garner through their large advertising efforts. “Back to School” is one of their busiest times of the year and by being featured beginning on the 26th of July we will be right there at the beginning of the new sales season. In addition, we have already arranged for another featured promotion with zulily.com in August 2018 as well.”

Hub concluded, “With our reduced manufacturing costs in Utah I believe that we can compete on price and quality with almost any brand anywhere in the world. We are also exploring opportunities to sell our “Made In The USA” Lexi-Luu products in international markets.”

About Lexi-Luu Designs:

A special apparel brand owned by E-motion Apparel, Inc. that designs, manufactures and sells children’s dancewear apparel. This brand was launched in 2007 and recently acquired by 12 ReTech Corporation (OTCQB RETC) as part of 12 ReTech’s consumer brand roll-up strategy.

Our story is, “Lexi-Luu Designs make you feel like a star. And when you wear Lexi-Luu, a star is what you are! Playful patterns, fun colors and oodles of lace. With ruffles and flowers all over the place! For dancing, gymnastics or out to dine. The star that you are will really shine!”

Interested consumers may choose to visit us at www.lexiluudancewear.com.

About zulily, llc (zulily.com):

zulily (www.zulily.com) is a retailer obsessed with bringing our customers special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania zullily has been a wholly-owned subsidiary of Liberty Interactive Corporation ( QVCA) since October 2015.

About 12 ReTech Corporation:

At our core, we are a software company whose technology allows retailers to combat the dual threats of Walmart and Amazon — both online and in physical stores. Our microbrand rollup acquisition strategy allows us to demonstrate the effectiveness of our software, devise and test new products, while providing shareholder value through immediate revenue and earnings growth. The Company operates through our subsidiaries on three continents: 12 Hong Kong, Ltd., 12 Japan, Ltd., 12 Europe A.G., 12 Retail Corporation (and its subsidiaries in North America, including E-Motion Apparel, Inc.). For more information please visit our website at www.12ReTech.com.

12 ReTech Corporation is publicly listed on the OTCQB Markets under the symbol RETC.

Safe Harbor: This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.

Investors Relations Contacts:
Mark Gilbert
Magellan FIN, LLC
[email protected]
317-361-2392 (USA)
Corporate Headquarters
[email protected]

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