Q4 2025 Bjorn Borg AB Earnings Call Transcript

Feb 13, 2026 / 09:00 AM GMT

Release Date Price: kr26

Transcript

Key Points

Positve

Bjorn Borg AB (FRA:6BB) reported a 24% growth in their e-commerce segment for Q4 2025, indicating strong online sales momentum.
The company's sports apparel segment continues to drive growth, aligning with their strategic initiative to become a sports fashion brand.
Operating profit improved by 28% in Q4 2025, showcasing the strength of their business model.
The brand is gaining traction in Germany, with sales to German consumers up by 20%, despite starting from a low base.
Gross margin increased by 0.7 percentage points in Q4 2025, aided by favorable foreign exchange developments.

Negative

Overall real growth was only 1.5% for Q4 2025, which is below the company's financial targets.
Footwear and bags segments did not grow last year, indicating a need for increased focus and improvement.
Retail sales are declining due to store closures, with comparable store sales down by 2%.
The company's net debt increased to 50 million, driven by larger inventory requirements for e-commerce.
The footwear distribution has been struggling, with a decline of 9 to 10% in specialist distribution.

Refinitiv StreetEvents Event Transcript
E D I T E D V E R S I O N

BORG.ST - Bjorn Borg AB
Q4 2025 Bjorn Borg AB Earnings Call
Feb 13, 2026 / 09:00AM GMT

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Presentation
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Unidentified_1 [1]
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Good morning, and it's Friday again and I'm happy that you have joined us for our Q4 presentation closing 2025.

And decided to squeeze in 3 victories in one sentence.

I think that's going to wrap up pretty much the feeling of our last quarter. So I think first, of course we closed the year with very strong momentum in our own ecom, so growing 24% in the quarter, taking market shares. So that's reassuring. And the second one, of course, sports apparel continues to drive growth, very important part of our key strategic initiative to move the entire brand into becoming a sports fashion brand. And I think last, of course, it's not easy to navigate in the world these days, but to improve the operating profit with 28% in the quarter I

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